Image Source – CEO in his office at Red Hat
In the ever changing world of internet and social marketing many misconceptions exist about a multitude of subjects. Take SEO for example… So much has changed about this subject, what with the enormous amount of logarithm changes with the major search engines to the almost daily changes in social media like Facebook, YouTube, Instagram and Twitter. I’ve reproduced below part of a great article I read on Inc.com and I’ve included a link below to take you to the rest of the article.
When it comes to SEO, unfortunately, there are many misconceptions out there – some of which used to be true – that are still influencing the assumptions and decisions of CEOs.
I speak to a lot of CEO’s about their marketing efforts. It’s something I really enjoy doing. The majority of c-level executives know their business and run them well but when it comes to
some of their online marketing efforts, most are a little outdated.
This post will look at some of the top misconceptions that are still guiding the actions of some CEOs…but shouldn’t be.
“Our SEO efforts should produce results relatively quickly”
For business owners who are used to traditional advertising methods, the long game of SEO can be unexpected (and even unwelcome). Unlike some other marketing methods, SEO requires a commitment over the long-term; it’s not a quick fix.
Even once work on a particular SEO initiative has been completed, it takes time to see optimal results. Search engines needs to find and index new content; competitors are constantly changing their tactics – meaning you may also need to change yours before you see results; and it often takes time to build traction for new content in the form of inbound links and social shares.
All this said, you should start to see some results within a few weeks of launching an SEO initiative (although likely not optimal results). I’ve even seen some within a matter of days. If you don’t, this is likely an indication that it’s time to tweak or change up your strategy. Every company should have a unique SEO strategy as every company is a little bit different.
“Content marketing is the new SEO”
There’s no doubt that content marketing is the next “big thing” when it comes to digital marketing and can drive lots of traffic to your website. However, that doesn’t mean it has replaced SEO – not by a long shot.
SEO and content marketing can and should work hand in hand to deliver optimal results. In this post-Panda world, strong content is the main driver of search rankings; however sites must still be properly optimized in order to rank in the best way possible.
It would be a huge mistake to assume that SEO is dead. SEO best practices still go a long way towards informing the creation of relevant, useful content. For instance, while keyword research used to be the foundation of all SEO strategies, helping businesses find popular keywords to target, it can still be used to identify a variety of relevant words and phrases in order to create comprehensive content.
This post was curated from an article on Inc.com. Read More ….
