Are you familiar with the 80/20 rule in life? Vilfredo Pareto found that when he plotted the frequency of an activity, 20% of the activities resulted in 80% of the cumulative results.
I recently read a great book by Perry Marshall entitled ’80/20 Sales and Marketing’ that made it simple to understand how the principal applies.
In this article by Neil Patel he lays out 6 different ways the 80/20 rule applies to marketing.
Marketing is rarely your only job…
…even if you’re a marketer.
Whether your job title is “marketer” or you own your own business and need to market it, marketing is only a part of your job.
You probably also help out with sales, product development, customer service, and any other tasks that need your attention.
This is why people often say that marketers wear many hats.
Can I tell you something that most people never learn?
It doesn’t have to be like this. The reason why marketers are forced to do so many things is because there’s too much to do.
Let me put it in other terms: most businesses want to do many things that barely help them grow.
They’re wasting time on non-productive work (also called “busy work”).
So, what’s the alternative?
It may or may not be obvious to you. You have to cut out unproductive activities.
And the best way I know how to do that is to use the 80/20 rule.
It applies to just about every aspect of life, including marketing. I’m going to show you six different ways you can apply the 80/20 rule to your marketing to not only save time but also get better results from your efforts.
If you haven’t used this rule before, this article could be one of the most important things you ever read.
How the 80/20 rule could change your life
The 80/20 rule came from an observation made by Vilfredo Pareto.
He found that when he plotted the frequency of an activity, 20% of the activities resulted in 80% of the cumulative results.
Continue reading the rest of this very helpful article at Quicksprout.com.
